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The government has embarked on a multi-pronged strategy for achieving its climate change commitments, with measures ranging from combating air and water pollution to global engagement along with managing energy demand. This has also resulted in new business opportunities for energy service companies and a renewed focus on demand- side management to help meet climate change commitments. A case in point is state-run EESL (Energy Efficiency Services Ltd), a joint venture between NTPC Ltd, Power Finance Corp. Ltd, Rural Electrification Corp. Ltd and Power Grid Corp. of India Ltd. While EESL made its mark by leveraging scale to bring down prices for LEDs in the energy sector, it is now focusing on a National Motor Replacement Program. According to EESL, the Indian industry accounts for 40% of the country’s electricity demand, and motors account for around 28% of total demand. Interestingly lighting accounts for 24%.