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Karnataka has been ranked as the 4th preferred destination among domestic tourists and 3rd preferred destination for investments in the tourism sector. The Karnataka Tourism Policy 2014-19 aims to position Karnataka as a visible global brand in tourism for visitors as well as investors by encouraging development of infrastructure through partnerships between the private sector, government, and the community. The Policy provides guidelines for development of tourism infrastructure, products and services, to ensure quality and minimum standards of development. The policy focuses on accelerating and facilitating private investments in the tourism sector, and strives to be an outcome based initiative. The policy lay emphasis on creating a 'quality experiences, appealing to different visitor segments', by promoting development of various tourism products. The main objectives of the Policy are: (1) accelerate and facilitate private investments and promote entrepreneurship; (2) motivate and enthuse entities from different segments; (3) improve 'total quality' experience to visitors from before arrival till after departure; (4) enhance tourism industry skills, knowledge and professionalism to provide visitors a pleasant experience and promote local employment opportunities. The Policy recommends incentives to encourage participation of private sector and local entrepreneurs. The Policy also provides guidelines for development of various tourism related infrastructure and services.