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The aviation ministry is trying to encourage airlines to fly to unconnected smaller towns by levying a cess on their existing flights.The ministry said the policy is its contribution to Prime Minister’s Narendra Modi’s vision of taking air transport to the masses and coined a new word to describe the mission: UDAN or Ude Desh Ka Aam Naagrik (Let the common citizen fly). The UDAN logo also unusually sported a four-engine plane—typically considered a fuel guzzler and used for long-haul flights, rather than for regional connectivity.