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The Ministry of Tourism promotes India in a holistic manner, through various initiatives. As part of on-going activities; promotion of Ecotourism and Sustainable Tourism is also taken up. In order to provide impetus for development of Ecotourism and Sustainable Tourism in the country, Ministry of Tourism formulated National Strategies for Ecotourism and Sustainable Tourism and initiated Travel for LiFE programme to promote sustainable tourism in the country and to encourage the tourists and tourism businesses to adopt sustainable tourism practices.